Friday, February 5, 2016

Phoenix Farmers Market - visit to a CSA

On Saturday morning we visited a local farm to see their market set up. This is a CSA that is open to the public. They have a farm stand, food, and a beautiful tour of the grounds. It is set up as a meeting place for families and friends.


The Singh Farm is an event for folks to attend - it is not just a pick up spot. There are demonstrations, display gardens, walking tours, and a small petting zoos. The place was packed and the parking lot was full. There were tons of buyers and they were loading up with produce and other goods.


This was not a casual stop-by-and-get-something... the customers were shopping. There seemed to be a couple of vendors invited by Sighn Farms including a pork farmer.


The lines at the different check out stands were at least 10 people deep the entire time we were there. They had seasonal produce, juices, fermented juices, jams, jellies, honey, and a lot of baked goods.

We never nearly fought the guy in front of us for some pastries. Luckily they had more in the back.

There were a lot of artisinal style breads with one line just for those products.

These CSA produce basket were $40, basket not included.

Customers could pre-order a CSA box - but it did not seem to be entirely subscription based. When asked we were told that the boxes could be pre-ordered the week before until Friday monringThe produce was beautifully displayed in baskets. The price of the boxes was $40 and customers were very happy to pay that amount.  Customers could also buy produce in any amounts - just like a regular farm stand.

List of seasonal offerings. Produce was sold by the pound or in bags/packages.

Upon checkout the produce was transferred to customer's personal shopping bags. I did not see any Singh Farms logo wear of bags.


All of the produce was beautifully displayed in attractive arrangements.


There were plenty of places for customers to sit and chat. Many people brought a paper then enjoyed a coffee and pastry while enjoying the morning.


Clearly we don't have an outside venue but the clever way the produce was displayed, the friendly employees, the variety of products, and the attractive surroundings made visiting Sighn Farms a really fun Saturday morning. Customers were there for the experience and also to purchase food for the week. What a great business!





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